Introduction to CI

Symbol Mark

The symbol mark is a basic element of the Corporate Identification Standards (CIS) of Mercury Fiber Optics. It is a representative symbolic icon of all forms of communication that expresses the company’s image internally and externally.

The character “M” in boldface is a symbol mark characterized by the wing of information communication reaching toward the world. This represents the dream and hope of Mercury Fiber Optics to encompass IT and humans.

The round circle represents a cutting-edge digital world and the new culture that Mercury will lead. The line that extends from the character “M” embodies its will to connect the world through IT services and to enrich the future.

The blue color (Pantone 287C), which is the primary color of Mercury Fiber Optics, symbolizes the future, high-quality technology, globalization, and the youth.